Rhetorical Analysis #2: A Look at Campaign Videos

Here, we look at some informative videos on some change campaigns, including Organizing for Action, Stop Food Waste, as well as the ACLU. We can then look at the rhetorical tactics of these videos, and better understand how they attract an audience.

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Genre Set Analysis: How Car Websites Compare

 

This post seeks to evaluate the websites of 3 major auto companies, with those being Chevrolet, Ford, and Toyota. The results find there are many similarities, but some key differences in marketing.

 

Chevrolet 

Chevrolet currently offers 13 vehicles to consumers, and it’s own website has the simple goal of displaying those vehicles in order to get the attention of buyers. The website itself, from a personal standpoint, is helpful in convincing the consumer to consider buying a Chevrolet. Upon entering the website, the visitor is greeted by large images dis-

Continue reading Genre Set Analysis: How Car Websites Compare