Genre Set Analysis: How Car Websites Compare


This post seeks to evaluate the websites of 3 major auto companies, with those being Chevrolet, Ford, and Toyota. The results find there are many similarities, but some key differences in marketing.



Chevrolet currently offers 13 vehicles to consumers, and it’s own website has the simple goal of displaying those vehicles in order to get the attention of buyers. The website itself, from a personal standpoint, is helpful in convincing the consumer to consider buying a Chevrolet. Upon entering the website, the visitor is greeted by large images dis-

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